Research Reports

Latest from Research Reports

Brand Wars: Fast-Casual Dining vs. On-Demand Delivery

In the quest to capture greater share of wallet (and stomach) from today’s hungry consumers, see how quick-service dining …

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Brand Wars: Airbnb vs. Hotels

Find out who is primed for lodging domination, Hotels or Airbnb, in our latest qualitative report.

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Are retail stores going extinct?

Understand how having a physical presence affects brands and what brings consumers to stores and keeps them coming back.

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Brand Wars: Trader Joe’s vs. Whole Foods

Discover who’s got the upper hand in the grocery aisle and what gives them their edge.

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Brand Wars: Streaming Services

They’re taking over the entertainment industry, as well as your weeknights, but which streaming service do consumers prefer?

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Brand Wars: Nike vs. Under Armour

Find out what separates these two seemingly identical leaders in the athletic apparel industry.  

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Are consumers ready for the smart home?

See what consumers are saying about the smart home, what they’re excited for, and what they could live without.

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How do consumers think about healthy living?

Discover what factors play a role in a healthy lifestyle and what brands and products help along the way.

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Our Authors

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Chelsea Gibbons

Strategic Director

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy