Research Reports

Latest from Research Reports

Brand Wars: Fast-Casual Dining vs. On-Demand Delivery

In the quest to capture greater share of wallet (and stomach) from today’s hungry consumers, see how quick-service dining …

Read Now

Brand Wars: Airbnb vs. Hotels

Find out who is primed for lodging domination, Hotels or Airbnb, in our latest qualitative report.

Read Now

Are retail stores going extinct?

Understand how having a physical presence affects brands and what brings consumers to stores and keeps them coming back.

Read Now

Brand Wars: Trader Joe’s vs. Whole Foods

Discover who’s got the upper hand in the grocery aisle and what gives them their edge.

Read Now

Brand Wars: Streaming Services

They’re taking over the entertainment industry, as well as your weeknights, but which streaming service do consumers prefer?

Read Now

Brand Wars: Nike vs. Under Armour

Find out what separates these two seemingly identical leaders in the athletic apparel industry.  

Read Now

Are consumers ready for the smart home?

See what consumers are saying about the smart home, what they’re excited for, and what they could live without.

Read Now

How do consumers think about healthy living?

Discover what factors play a role in a healthy lifestyle and what brands and products help along the way.

Read Now

Our Authors

Joan Rinaldi

I love finding the unexpected and solving problems in research.

Read Latest Article

Joan Rinaldi

Senior Director, Research Services

Read Latest Article

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

Read Latest Article

Julia Eisenberg

Vice President, Insights

Read Latest Article

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

Read Latest Article

Sonya Turner

Director, Insights

Read Latest Article

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

Read Latest Article

Chelsea Gibbons

Strategic Director

Read Latest Article

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

Read Latest Article

Becky Sarniak

Manager, Moderating Services

Read Latest Article

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske