Why Hybrid? Why Now?
[excerpt] Adding a qualitative component gives you the consumers’ voice, identifiable language and the story behind the quantitative data.
iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11., Partnership for Public Service