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SmartMoney – May 2011

SmartMoney – May 2011

iModWPAdmin

May 23, 2011

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Share a Coupon, Double Your Savings?

[excerpt] It’s a win for coupon-clippers, but also for the companies hoping to increase sales. A 2010 iModerate study found that 67% of Twitter users and 50% of Facebook users said they were more likely to make a purchase from the brands they follow.

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iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA