Quirks article on the state of market research featuring Adam Rossow

Quirks article on the state of market research featuring Adam Rossow


Jan 08, 2015

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Adam Rossow, Partner and Head of Marketing at iModerate, was featured alongside other industry leaders in an article titled The year that was, the year that will be: We are optimistic but our industry needs to keep evolving, published in the January 2015 issue of Quirks. Market research professionals discuss what they learned in 2014 and how the past year has shaped their outlook for the coming year, including topics they are eager to investigate, skills they feel are necessary to stay relevant, and trends that are in need of attention.

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Our research work with iModerate over the past several years has developed into a true partnership. Their unique fusion of both qualitative and quantitative methodologies in a single study has offered new insights into key topics and markets of interest for our organization, which in turn, we are able to quickly turn into action steps. They are flexible, responsive, and extremely engaged in the entire project process, from conception and design to final data processing and delivery. They have even gone above and beyond by volunteering their time, resources, and expertise to assist with a special target market project on women. iModerate has their finger on the pulse of the research industry and consistently provides creative suggestions and solutions to enhance our current work. This ultimately allows us to provide our leadership with the strategic insights and opportunities that helps us to advance the common good.

Kristin Thomsen, Manager, Market Research, United Way Worldwide