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Online Media Daily – March 2013

Online Media Daily – March 2013

iModerate

Mar 22, 2013

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Plural Generation Represents New Challenges for Marketers

[excerpt] Less focused on materialistic goals, iModerate’s findings suggest that Plurals  are varied in their ambitions and patient in their pursuit of them.

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iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA