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Marketing Daily – March 2012

Marketing Daily – March 2012

iModerate Author

Mar 08, 2012

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Understanding Social Media ‘Personas’ Is Key

[excerpt] A new study from Coca-Cola Retailing Research Council of North America and The  Integer Group defines four types of social media “personas” and key insights  about how they engage with brands and shop.

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iModerate Author

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske