Denver, CO. (April 21, 2005) – At the official public launch of their innovative research tool, iModerate®, along with Western Watts, was named best in show at the Advertising Research Foundation’s Annual Convention and Boutique Expo.
Keeping the theme of the show, “Re-Think”, in mind, iModerate stepped outside of the box and created a booth tailor-made for this specific forum. The newly founded company transformed the suite into a comfortable and aesthetically pleasing space where they were able to give presentations, run both an interactive and pre-programmed demonstration, and offer the finest in New York City refreshments. Conference attendees and the general public alike responded to their efforts in kind, as the exhibit suite enjoyed heavy traffic consistently throughout the show.
“To be recognized in this manner as a first time exhibitor is an honor we are extremely proud of,” says Joel Benenson, CEO of iModerate. “We succeeded in creating a great atmosphere, and more importantly, people came away from the show appreciating the benefits iModerate affords researchers and advertisers.”
iModerate allows individual, online survey respondents to be connected with professional moderators for a one-on-one interview giving clients a high quality, cost-effective tool to meet their needs when budgets do not allow for the employment of both surveys and focus groups.
About iModerate Research Technologies
iModerate was founded in 2005 by market research professionals Joel Benenson and Carl Rossow, and is located in Denver, Colorado. The methodology and progressive software are a result of years of research and development by industry veterans’ including analytical experts and field operations specialists. iModerate is a proud member of the Marketing Research Association, American Marketing Association and AAPOR.