iModerate® Launches New Optimum!nsight Product

iModerate® Launches New Optimum!nsight Product


Sep 17, 2007

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Denver, CO. (September 17, 2007) – iModerate®, a leader in online qualitative market research solutions, recently introduced their Optimum!nsight product to the marketplace. This turnkey online solution is the latest in iModerate’s product suite and offers marketers, advertisers and researchers immediate, real-time, qualitative consumer feedback on opinion evoking stimuli during the development phase of new ads, products and concepts.

Utilizing iModerate’s proprietary methodology and IM-based chat platform, our professional moderators conduct one-on-one interviews to garner candid, in-depth commentary from consumers on virtually any type of creative. Within 36 hours, this solution gives clients in-depth directional feedback that previously required costly and time-consuming focus groups or IDI’s. Moreover, the advent of Optimum!nsight simplifies the research process by removing the barriers commonly associated with garnering in-depth feedback – cost, turnaround time and geographic representation.

“The company is ecstatic about the release of Optimum!nsight. Along with our Research>iMpact line of products, Optimum!nsight provides the compliment needed to complete the qualitative feedback picture,” said Carl Rossow, iModerate’s founder. “Optimum!insight is the next big step in giving clients a truly dependable market research solution that suits their unique needs.”

About iModerate Research Technologies
iModerate launched in late 2005 to help bring qualitative insight to online quantitative surveys. Years of research and development by veteran field experts, as well as analytical specialists, produced the concept, methodology and software that have allowed us to establish ourselves as a leader in market research innovation. Focused on providing enhanced research to enable clients to make smarter decisions and develop stronger marketing, branding and advertising initiatives, iModerate is broadening online research capabilities through innovation. iModerate is based in Denver, Colorado.

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition