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GreenBook interviews Jen Drolet about future of qualitative research

GreenBook interviews Jen Drolet about future of qualitative research

iModerate

Oct 01, 2014

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Qual at Quant Scale: The iModerate Vision for the Future of Consumer Research

Jen Drolet, Managing Partner of iModerate, catches up with Lenny Murphy of GreenBook to discuss the field of qualitative research, from its infancy stages to the diverse landscape that exists today. Looking forward, Jen discusses iModerate’s commitment to innovation.

 

iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA