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Alert! – October 2007

Alert! – October 2007

iModWPAdmin

Oct 23, 2007

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Is IM-Based Research Really What It’s Cracked-Up To Be?

[excerpt] The use of IM as a qualitative research platform has given the industry an innovative means to converse with respondents online during traditionally static surveys. In that regard, this platform and the accompanying methodology help add a story to the statistics by delving deeper into the motivations and reasoning that comprise respondent answers.

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Our research work with iModerate over the past several years has developed into a true partnership. Their unique fusion of both qualitative and quantitative methodologies in a single study has offered new insights into key topics and markets of interest for our organization, which in turn, we are able to quickly turn into action steps. They are flexible, responsive, and extremely engaged in the entire project process, from conception and design to final data processing and delivery. They have even gone above and beyond by volunteering their time, resources, and expertise to assist with a special target market project on women. iModerate has their finger on the pulse of the research industry and consistently provides creative suggestions and solutions to enhance our current work. This ultimately allows us to provide our leadership with the strategic insights and opportunities that helps us to advance the common good.

Kristin Thomsen, Manager, Market Research, United Way Worldwide