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Alert! – April 2006

Alert! – April 2006

iModWPAdmin

Apr 23, 2006

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Instant Message and Research: A Natural Fit

[excerpt] The real key to unlocking the power of the Internet as a research tool is to unleash the technology to enable researchers to pull more, hear more and ultimately learn more from respondents. And the platform that will be the catalyst for that transformation is instant messaging.

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iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association