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AdWeek article on wearable tech featuring iModerate

AdWeek article on wearable tech featuring iModerate

iModerate

May 19, 2014

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Nike FuelBand and Other Health Wearables Have Branding Issues

Judging from iModerate’s data, it’s possible that Nike has decided that creating awareness to move enough $149 FuelBand retail units wouldn’t be worth the marketing dollars.

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iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association