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Why do you kill brands on social media?

Why do you kill brands on social media?

iModerate Author

Feb 19, 2014

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We work with  a lot of brands who put a great deal of time and effort into social – as  do many of their customers. One thing that’s so interesting to us and painful for them centers around negative comments, and there’s plenty to go around. Posting something negative requires effort, so we can assume that these individuals feel mistreated, upset or discouraged in some way. But what does posting do for them? What do they expect? We thought we’d ask you to weigh in (gasp) quantitatively! Let us know your thoughts and check out the poll results. Thanks.

iModerate Author

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske