This represents me in a nutshell. In fact, it’s a greeting card my wife got for me not so long ago. Unfortunately, this represents a lot of marketers today too. The butter (or the answers they are looking for) are right in front of them in many cases. They have access to an unprecedented amount of data and customer feedback from sources like ratings and reviews, NPS scores and call center feedback. However instead of opening the fridge and digging a bit, they go to the store and buy a new stick (commissioning unnecessary research).
If what I’m saying sounds familiar and you feel like you could use a bit of help finding the insights already in your possession, then please join us for a Brand Manage Camp webinar on January 20th entitled “Getting the Most Out of the Data You Already Have.” We will touch on what types of data streams we can all harness and how to get insights without stretching your budget or timelines.