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Headed to Amsterdam with some pretty cool glasses

Headed to Amsterdam with some pretty cool glasses

iModerate

Feb 05, 2014

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At the end of 2013 we were selected to present a new product innovation concept at the Insight Innovation Exchange in Amsterdam . Our presentation will center around an app called FoundIt! we’ve been prototyping here in the iModerate Innovation Lab.

One of the great things about working in innovation is the ability to experiment with so many cutting edge technologies. Recently, our chief technologist, Brian Rivera, and myself have been working on consumer shopping and insights apps for Google Glass. And yes, to let you know, Glass is just as cool as you think it would be. One of our first applications is designed to benefit consumers while providing deep and rich insights to marketers.

As part of the journey to Amsterdam later this month, we’re chronicling our adventures in developing for Google Glass. Check out our diary here…








The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy