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Headed to Amsterdam with some pretty cool glasses

Headed to Amsterdam with some pretty cool glasses

iModerate

Feb 05, 2014

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At the end of 2013 we were selected to present a new product innovation concept at the Insight Innovation Exchange in Amsterdam . Our presentation will center around an app called FoundIt! we’ve been prototyping here in the iModerate Innovation Lab.

One of the great things about working in innovation is the ability to experiment with so many cutting edge technologies. Recently, our chief technologist, Brian Rivera, and myself have been working on consumer shopping and insights apps for Google Glass. And yes, to let you know, Glass is just as cool as you think it would be. One of our first applications is designed to benefit consumers while providing deep and rich insights to marketers.

As part of the journey to Amsterdam later this month, we’re chronicling our adventures in developing for Google Glass. Check out our diary here…








Our research work with iModerate over the past several years has developed into a true partnership. Their unique fusion of both qualitative and quantitative methodologies in a single study has offered new insights into key topics and markets of interest for our organization, which in turn, we are able to quickly turn into action steps. They are flexible, responsive, and extremely engaged in the entire project process, from conception and design to final data processing and delivery. They have even gone above and beyond by volunteering their time, resources, and expertise to assist with a special target market project on women. iModerate has their finger on the pulse of the research industry and consistently provides creative suggestions and solutions to enhance our current work. This ultimately allows us to provide our leadership with the strategic insights and opportunities that helps us to advance the common good.

Kristin Thomsen, Manager, Market Research, United Way Worldwide