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iModerate Adds Two New Vice Presidents to the Business Development Team

Denver, CO. (January 25, 2011) – iModerate Research Technologies, a leading online qualitative research firm, recently hired Steve Auerbach

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Pittsburgh Post-Gazette – January 2011

Do e-books pack same punch as print ones? [excerpt] The iModerate study reported that readers’ biggest gripe with the

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Study Reveals Majority of Americans are Concerned About the Health Impact of the Beverages They Consume

Atlanta, GA. (December 6, 2010) – A recent BeveragePulse.com study by Concept Catalysts and iModerate Research Technologies, found that

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Survey Magazine – November 2010

Unlocking Candor in Online Qualitative Research:The Power of the Online One-On-One [excerpt] Because online one-on-one interviews combine the intimacy

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Rob Tregenza Joins the iModerate Team as Vice President, Client Services

Denver, CO. (November 16, 2010) – iModerate Research Technologies, a leading online qualitative research firm, recently hired Rob Tregenza

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ColoradoBiz – October 2010

Colorado’s Top 25 Most Influential Young Professionals [excerpt] In 2004 he realized a need for organizations and companies to

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MarketingProfs – October 2010

Email and Facebook Dominate Sharing of Online Content [excerpt] Email is still a key component of digital marketing: 49%

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Consumers on a Collision Course with Wireless Carriers Over Data Plans

Boston, MA (October 19, 2010) – A recent study of over 1500 US consumers from Chadwick Martin Bailey and

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2010 GreenBook Research Industry Trends Study Released

Denver, CO (October 6, 2010) – iModerate Research Technologies, a leading online qualitative research firm, in participation with The

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Carl Rossow Named One of the Top 25 Young Professionals in Colorado

Denver, Colorado (October 6, 2010) – ColoradoBiz magazine named Carl Rossow, co-founder of iModerate Research Technologies, one of the

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New Study Shows Email and Facebook Dominate Social Sharing of Online Content

Boston, MA (September 28, 2010) – A recent study from Chadwick Martin Bailey and iModerate Research Technologies found that

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Research – September 2010

DIY online interview service GutCheck in beta mode [excerpt] GutCheck, a new do-it-yourself online qualitative research service that offers

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Our Authors

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Senior Director, Client Services

Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

EVP, Business Development

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research