Latest from iModerate Author
20|20 Research Acquires iModerate
NASHVILLE, Tennessee (October 17, 2016) – Market research technology and services firm 20|20 Research announced today it is acquiring …
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The research investment in innovation
Companies are constantly trying to make an existing product better or create the next best thing. As our new …
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The ABCs of product innovation
So you have the next big idea, and you’re ready to get it out into the market. Innovation can …
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Love it or hate it: What we can learn from product reviews
When you think about buying something new, what’s the first thing you do? For many, the first move is …
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Going big with qualitative market research
The qualitative market research renaissance is in full swing. Brands have figured out that context is the key to …
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Where would you stay? Hotels vs Airbnb Brand Wars
Airbnb has grown incredibly fast – in nine years, they’ve expanded from a few air mattresses in San Francisco …
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Debunking myths: 5 misconceptions about qualitative research
Qualitative research is misunderstood more often than its sister strategy quantitative research. As a result, many marketers are missing …
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Tips to enrich the in-store experience
Editor’s note: This post was originally published on TotalRetail on April 26, 2016. At the start of 2016, Wal-Mart, …
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Why do we shop? The generational differences behind brick and mortar visits
We recently wrapped up research on the retail experience – what motivates consumers to visit a physical store, what …
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Six Ways to Enrich Your Qualitative Research
The term “qualitative” often evokes the thought of a moderator leading a conversation with one or more participants, either …
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It takes two: Hilton + iModerate discuss the needs of today’s corporate researcher at the Quirk’s Event
Last month, we attended the Quirks Event in Brooklyn. It was our second year attending, and our CEO, Jen …
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Expect the Unexpected: What I learned at the Qualtrics Insight Summit
I’m a regular research conference goer. For the most part the shows I’ve attended are pretty vanilla and go …
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By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.
, Market Research Manager, Penske
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