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White Papers

Today’s Hybrid Research: It Might Not Mean What You Think It Means

iModerate

Dec 28, 2016

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Learn more about the variety of hybrid approaches available and how this type of study can help you gain the most complete view of your consumers.

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iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service