white papers
Read our white papers and discover how we think.
Unlocking Candor in Online Qualitative Research: The Power of the Online One-on-One
Candid feedback. Uninhibited conversation. Unvarnished insight. These are the high-level goals of qualitative research, yet too many of the most relied-upon methodologies fall short of achieving them. From traditional focus groups to newer approaches such as online bulletin boards, the pressures of social interaction and group dynamics hinder respondents’ ability to speak freely, and too often leave them reticent and self-editing.
One methodological exception to this is the online one-on-one.
Demystifying Hybrid Research
Despite its rise in popularity, there is still much confusion that exists in the marketplace as it pertains to hybrid market research. The marketplace still struggles to come up with a true definition and its applications and benefits are widely unknown.
Our goal is to pull back the curtain on hybrid research. Built on the thoughts and ideas of practitioners, this whitepaper delivers clear insight that sheds some much needed light on one of the biggest trends in research.
Conducting Effective Research in a Down Economy
Today’s economic climate is uncertain. As a result, businesses are scaling back and marketing budgets are shrinking. Although companies may be inclined to cut back during such unpredictable times, organizations that continue to invest in marketing initiatives could emerge stronger when the recovery happens.
This whitepaper takes a look at how effective online research can help direct sound marketing strategies. Specifically, this paper details how to stay ahead of the curve with consumers through research, the importance of insight and the value of choosing the right partner.
