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Webinars

Teaming up to Provide Some Qualitative Education

iModerate

Feb 06, 2012

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Discover how cognitive theory relates to research, and the importance of having a sound qualitative strategy.

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research