Teaming up to Provide Some Qualitative Education


Feb 06, 2012

Share It

Discover how cognitive theory relates to research, and the importance of having a sound qualitative strategy.

iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association