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Webinars

Best Practices for Quick-Turn Qualitative

iModerate

Aug 21, 2017

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Discover how quick-turn qualitative approaches can help you gain the insights needed to answer everyday business questions without compromising resources.

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The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research