Our Team

Exploration is encouraged here.

Having smart, curious people with a perspective is vital to our approach. So we encourage all of our employees to venture off the beaten path, to follow a hunch, to trailblaze a tangent that might lead to something unexpectedly valuable. Our team is an open-minded, curious bunch of conversationalists, all of them with an intuitive sense, a bit of an independent streak, and the intelligence that leads them to gather the kind of insights that’ll raise your eyebrows, as well as your standards for research.

Andrew Fu

I love market research because everybody has something to say, if you’re willing to ask!

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Andrew Fu

Andrew Fu

Project Manager

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Andrew Monroe

The most adventurous thing I’ve ever done was a recent four-day, 28-mile backpacking trip near Aspen. Historically, I haven't been a particularly "outdoorsy" person, so this was hugely challenging and rewarding.

Andrew Monroe

Andrew Monroe

Moderator

Adam Rossow

What I love about research? The extraordinary thoughts and ideas about ordinary things.

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Adam Rossow

Adam Rossow

Partner, Head of Marketing

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Brianna Freed

I believe qualitative research is the rain of the research world; it nourishes and breathes life into everything we do.

Brianna Freed

Brianna Freed

Moderator

Brian Rivera

I love research because sometimes the unexpected is the right answer.

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Brian Rivera

Brian Rivera

Software Engineer

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Becky Sarinak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

Chelsea Gibbons

Chelsea Gibbons

Qualitative Director

Chelsea Porter

I am most curious about how language works, and how people think — and how these things interact.

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Carl Rossow

The most adventurous thing I’ve ever done is cliff diving in Jamaica.

Carl Rossow

Carl Rossow

Founding Partner

Chris Smith

I have a passion for working with clients – understanding their most challenging questions, and providing solutions resulting in those “ah-ha moments” that drive better business decisions.

Chris Smith

Chris Smith

VP of Sales

Christine Tchoumba

I believe qualitative research is like an onion. You keep peeling back the layers until you get to the insight you need.

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Christine Tchoumba

VP of Strategic Accounts

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David Howlett

The most adventurous thing I’ve ever done is humanitarian work in Ethiopia.

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Erin Haas

I love research because I don’t know the answer. I must find it. Hide and seek!

Erin Haas

Controller

Eric Mikelis

I’ve always been curious about the underlying reasons people do things.

Eric Mikelis

Eric Mikelis

Staff Accountant

Gretchen Parker

The most adventurous thing I’ve ever done is study sea urchins of the coast of Malindi.

Gretchen Parker

Gretchen Parker

Moderator

Gary Zucker

I believe qualitative research is about connecting with people and uncovering what makes them tick.

Gary Zucker

Gary Zucker

VP of Sales, Central

Howard Chou

The most adventurous thing I’ve done is not just one thing. It could be taking a local train from Cairo to Aswan and then sailing on the Nile river or 4 wheeling and jet boating the back country of New Zealand.

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Heather Hilgenkamp

I love that research allows us to answer questions that we may not have been able to answer otherwise.

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Heather Hilgenkamp

Heather Hilgenkamp

Qualitative Specialist

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Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Project Director

Jen Mason Drolet

I explore. On foot during a long run. On skis on a good powder day. On a plane if the distance is far. With a map if I’m unfamiliar. With a good book or magazine if it’s nasty outside. Or just simply by having a conversation.

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Jenn Jackson

I’m always interested in learning about peoples’ stories. Everyone has their own personal experience that shape who they are and why they think they way they do. My mom used to call it being nosy, I just call it being curious!

Jenn Jackson

Jenn Jackson

Director of Project Management

John Ott

Biking in Colorado at an elevation of 12,000 feet, descending at 45-50mph.

John Ott

John Ott

IT Manager

Joan Rinaldi

I love finding the unexpected and solving problems in research.

Joan Rinaldi

Joan Rinaldi

Director of Technical Services

Josh Salley

I explore with with good books, good boots, and good conversation.

Josh Salley

Josh Salley

Programmer

Jane Zyski

Moving to Sydney, Australia to intern for Emerson & Hughes research firm was the most adventurous thing I’ve ever done.

Jane Zyski

Jane Zyski

Project Manager

Karen Dunn

I explore by listening to my instinct and not being afraid to get lost.

Karen Dunn

Karen Dunn

Moderator

Katie Houser

I used to drive my parents crazy when I was little, always asking “why?!” Now, not only is it expected of me, but it’s encouraged!

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Katie Houser

Katie Houser

Marketing Specialist

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Kim Johnson

I’m most curious about what makes people tick. What causes people to think and act the way they do? What can influence a person’s decision, one way or another?

Kim Johnson

Kim Johnson

Jr. Project Director

Kira Novak

I’m fascinated by cultural differences and how our backgrounds shape the way we think.

Kira Novak

Kira Novak

Qualitative Specialist

Kristy Vergo

I love to find out how people perceive the world and how this influences their behavior.

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Lisa Wall

The most adventurous thing I have ever done is train with Second City for a year for improv performance and comedic writing.

Lisa Wall

Lisa Wall

Project Director

Mike Israel

The most adventurous thing I have ever done is either starting my own company or climbing a 14er at night.

Mike Israel

Mike Israel

SVP of Sales

Mariah Lehnert

I’m always asking questions, probing to learn more, wanting to better understand actions, behaviors, beliefs, etc.

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Nicole Brandt

I am curious about people and how they think and interact with others.

Nicole Brandt

Nicole Brandt

Manager of Moderating Services

Nancy Lambert

I feel that market research is the ultimate opportunity to explore people’s perceptions and determine outcomes.

Nancy Lambert

Nancy Lambert

Moderator

Nicole Thomas

I am curious about how those who are different from me think and react in situations. It helps me step outside of my own little world and see something from a different perspective.

Nicole Thomas

Nicole Thomas

Moderator

Ryan Sullivan

The most adventurous thing I’ve done is spend a month excavating in Nebraska for undiscovered archaeological sites.

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Ryan Sullivan

Ryan Sullivan

Jr. Project Director

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Shelley Lane

I love the thrill of discovering how people feel and uncovering interesting information in research.

Shelley Lane

Shelley Lane

Moderator

Scott Rossow

I’ve driven NASCARs, ridden monster trucks, parasailed at 1,000 ft., sparred with the world middle-weight kickboxing champ and completed the Mayan Warrior Temazca ritual. However, fatherhood is without a doubt the greatest adventure of all.

Scott Rossow

Scott Rossow

General Counsel

Shelley Thompson-Norton

I’m curious as to what motivates people, how they think, and why they do the things they do.

Shelley Thompson-Norton

Shelley Thompson-Norton

Office Manager / Executive Assistant

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director of Insights and Analysis

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Torie Palffy

The most adventurous (and some might say the most foolish) thing I have done is bungee jump 147 yards into a canyon in New Zealand.

Torie Palffy

Torie Palffy

Jr. Project Director

Will Pirkey

Qualitative research allows us to ask and analyze questions for depth. Through communication with people we are able to understand their perceptions and experiences that animate the world.

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Looking to join our team? view current openings

iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA