Hey Social Media, Get Off My TV!

Being a marketer I have made every effort to embrace social media. I love that it brings people together and empowers us all to speak out and engage. From igniting social and political movements to reshaping brands and their image, social media can do it all – including ruin television. Let me explain. I understand that it’s all about integration, interaction and options these days. We are multitasking more and focusing less, blending everything and separating nothing. But social media has taken over my television and I want it back. It started with programs scrolling tweets at the bottom...

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