The Avenger’s Guide to Qualitative Respondents
Anyone who’s moderated knows that a difficult respondent can bring you down while good respondents can refresh you just as fast. At iModerate, our moderators talk individually to different respondents all day long, so it’s no surprise that we come across a wide variety of personality types. How do we deal with them? Unfortunately, there’s no absolute field guide out there on how to classify and tackle all these individual personalities from a qualitative perspective. So while I don’t have all the answers, I can offer you a simple and fun evaluation, one that reflects what we see...
Read more »Qualitative Techniques and Approaches that Break Down Consumer Barriers
In the world of qualitative research, we all know how difficult it can be to get people to express their motivations, reasoning and emotional connections. So how do we get deeper and unlock the consumer psyche? We have some ideas… Check out our 20-minute presentation entitled, Why the Deepest Insights Play Hard to Get to find out about some of the newer, more creative projective techniques, enabling techniques and custom approaches. You’ll get the scoop on some things you can apply to your research, and get an understanding of why these techniques work, how to implement...
Read more »Experiencing your Beer
With the Great American Beer Festival (GABF) in Denver this week, we thought it might be fun to explore how preferences are formed using beer as a backdrop. Like many people, I keep my own favorite beer list (top 3 below). Through the years, I have found that often the beers that make my “best” list don’t always score highly on the blind taste tests my friends and I put on. It could be that I have bad taste, but I prefer to think that there are many more inputs to account for when it comes to our preferences. Preference, for beer and almost any product, is not based purely on tactile...
Read more »iModerate makes the Inc. 5000 list
I couldn’t be happier to announce that for the 2nd year, iModerate Research Technologies has made the Inc. 500|5000 list. The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs and fastest growing companies in the country. I’m not surprised either. We have smart, dedicated and inquisitive people who go the extra mile to ensure our clients have insights that help solve their problems. Our success is also attributed to these loyal clients who encourage us to explore deeper and discover more in our online...
Read more »How Does Environment Impact Insight?
Online market research continues to prove itself as efficient and effective. With smart phones, laptops, desktops and tablets, respondents can be on their couch or on a beach. If their device gets internet, we get insight. While the freedom that online market research affords us comes with tremendous benefits, we as researchers lose environmental control. Depending on where respondents are or what device they are communicating on, there can be massive amounts of stimuli in play. Sights, sounds, food, lighting, architecture and weather all affect human psyche. The question is… Do the...
Read more »About our Blog
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