Mo’ Brainwaves, Mo’ Questions?

Broadly speaking, neuromarketers measure how the brain and body react to certain stimuli, then extrapolate from that information whether an advertisement, brand, product, or package is having its desired effect. – Fast Company 3.21.11 Nueromarketing is all the rage in the research world. Last week we attended ARF re:Think 2011 in NYC and you couldn’t escape the presence of brainwaves. Of course we are referring to the type of brainwaves being tracked by devices to decode consumer behavior, not the kind used for Jedi training as seen here. (We have this device in our office and I am...

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