The Avenger’s Guide to Qualitative Respondents
Anyone who’s moderated knows that a difficult respondent can bring you down while good respondents can refresh you just as fast. At iModerate, our moderators talk individually to different respondents all day long, so it’s no surprise that we come across a wide variety of personality types. How do we deal with them? Unfortunately, there’s no absolute field guide out there on how to classify and tackle all these individual personalities from a qualitative perspective. So while I don’t have all the answers, I can offer you a simple and fun evaluation, one that reflects what we see...
Read more »Decisions, Decisions…. Fatigue.
Recently, I came across an interesting New York Times article on decision fatigue. The article describes and supports an idea that all of us have personally experienced at one time or another – making a lot of decisions in a day is just plain tiring. Whether these are decisions like what snack to eat or what options to include in a car purchase, any decisions made use up mental energy, and affect later behavior and choices. When people make choice after choice and decision fatigue sets in, they often stop carefully considering the decisions they make. How does this affect their...
Read more »How Does Environment Impact Insight?
Online market research continues to prove itself as efficient and effective. With smart phones, laptops, desktops and tablets, respondents can be on their couch or on a beach. If their device gets internet, we get insight. While the freedom that online market research affords us comes with tremendous benefits, we as researchers lose environmental control. Depending on where respondents are or what device they are communicating on, there can be massive amounts of stimuli in play. Sights, sounds, food, lighting, architecture and weather all affect human psyche. The question is… Do the...
Read more »Apartment Hunting & Moderating
Similarities can be found in all aspects of our lives. Many times we’re able to take the lessons we learn in one area and apply them to something seemingly unrelated. I’ve recently been able to take my exhaustive apartment search and tie it into my work as a moderator. The result? A nice new place and some shiny new skills. When I first started my apartment search, I tailored it by using the important elements (rent, square footage, utilities, etc). However, after looking across the multitude of open browser tabs on my computer and talking to my realtor at length, I realized something...
Read more »About our Blog
A little introduction...
This blog is our way of getting ideas from really smart people out in the open. Whether it's insights surrounding qualitative analysis or thoughts on baseball, we'll strive to educate and entertain.
We hope you enjoy and contribute.
Subscribe
