Your “Hot” Guide to Vegas (and the MR Tech event)
One of the most cutting-edge market research trade shows of the year is about to take place in the best guilty pleasure city in the country at one of the swankiest hotels it has to offer. We know you are going to pamper yourselves with presentations and conversations about the newest market research innovations and trends, but what can you do in your spare time to round out this swanky trip? If you’re answer was to head over to Treasure Island for a few rounds of War, please keep reading. We’re here to help! Presenting our ”hot” guide to Las Vegas. Don’t just eat… dine in...
Read more »Technology and the Changing World of Research Design
Technology is no longer a means to an end, but a platform of diversity that identifies who people are and how to reach them. Market research respondents no longer look the same as before. They are now an ever changing audience that has become increasingly difficult to anticipate technologically. Only a few years ago, the field of view was straightforward. Most people used a Windows-based operating system for personal/home use and relied on Internet Explorer as their primary web browser. Most screens were one of a very few sizes and everything was a laptop or desktop. Enter Steve Jobs – the...
Read more »The Social TV Phenomenon
I was watching one of my favorite reality TV shows the other night, “The Voice.” It’s a show that judges the performances of singing contestants and narrows it down to one winner. As I’m watching, I was introduced to Christina Milian. She wasn’t one of the judges, she wasn’t a contestant, she was the Social Media Correspondent. You’ve perhaps never heard of a Social Media Correspondent? Me either. Her job is essentially to bridge the on-air experience of “The Voice” with the online experience and bring viewers closer to the competition. She’s there to blog, tweet...
Read more »Why the Deepest Insights Play Hard to Get
Qualitative researchers are tasked with teasing out the deep-seated factors that shape consumer behavior. If that sounds like an easy undertaking, just having a conversation and asking “why”, then clearly you’ve never tried it. There are a variety of barriers that make it extremely difficult to get people to express their motivations, reasoning and emotional connections. What’s the key to overcoming them? You have to start by understanding how people to think. On March 28, at 2:30 EST, iModerate’s Christy Tchoumba will be presenting at the New MR Qualitative Research Webinar,...
Read more »Getting to the Truth This Political Season
Political season is upon us. Primaries and caucuses are in full swing, the hot button issues are being debated every day, and the candidates are making their pledges and promises to all of us. It’s usually around this time that we all start sifting through politicians’ claims to decipher what we believe in and what’s plausible. Trying to separate fact from fiction and predict what will be has always been an arduous and often impossible task for all Americans this time of year. In the market research arena, the same issue has plagued researchers conducting political studies online. It...
Read more »About our Blog
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