The Avenger’s Guide to Qualitative Respondents
Anyone who’s moderated knows that a difficult respondent can bring you down while good respondents can refresh you just as fast. At iModerate, our moderators talk individually to different respondents all day long, so it’s no surprise that we come across a wide variety of personality types. How do we deal with them? Unfortunately, there’s no absolute field guide out there on how to classify and tackle all these individual personalities from a qualitative perspective. So while I don’t have all the answers, I can offer you a simple and fun evaluation, one that reflects what we see...
Read more »Your “Hot” Guide to Vegas (and the MR Tech event)
One of the most cutting-edge market research trade shows of the year is about to take place in the best guilty pleasure city in the country at one of the swankiest hotels it has to offer. We know you are going to pamper yourselves with presentations and conversations about the newest market research innovations and trends, but what can you do in your spare time to round out this swanky trip? If you’re answer was to head over to Treasure Island for a few rounds of War, please keep reading. We’re here to help! Presenting our ”hot” guide to Las Vegas. Don’t just eat… dine in...
Read more »Viral Video Madness
Final Update: We have a champion by a nose, literally a single vote separated Dollar Shave Club and Fun Theory. And the winner is… Fun Theory! We want to thank everyone for getting on and voting. You made this a Viral Madness to remember. We all had a great time putting this together and seeing which video was chosen the best viral marketing video ever. We here at iModerate caught a case of ‘March Madness’ over the weekend and decided to do our own version of the Sweet 16. Being that we absolutely love great marketing projects, we felt that a ‘Sweet 16′ of the...
Read more »Sunday! Sunday! Sunday!
Who doesn’t like getting together with friends and family and watching football? Better yet, who doesn’t enjoy a little personal victory on the side? Fantasy sports have set a new record in 2011 with over 32 million participants. That’s one in every five males who plays in North America! Ladies, your participation accounts for about 20% of all players which is a 56.1% increase from 2008! Yes, it seems fantasy football is invading our lives at an alarming rate. There are some great behavioural studies done on fantasy sports if you want to know more. But what I really want to understand...
Read more »Retailers, Consumers & the Power of the Emotional Connection
With another month in the rear view mirror, retailers are beginning the push for the 2011 holiday season. Those retailers should take note of a study recently released by Motista The findings reveal that only 18 percent of consumers have an emotional connection to their retailers. Moreover, only 24 percent of consumers said they would make their next relevant purchase with the retailers they frequent today. The findings also shed light on the different ways in which men and women interact and connect with retailers. But what stood out to me most was this tidbit… “Consumers who feel...
Read more »About our Blog
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