Experiencing your Beer

Posted by on Sep 30, 2011 | Tags: , , , , , | 2 comments

Beer

With the Great American Beer Festival (GABF) in Denver this week, we thought it might be fun to explore how preferences are formed using beer as a backdrop. Like many people, I keep my own favorite beer list (top 3 below). Through the years, I have found that often the beers that make my “best” list don’t always score highly on the blind taste tests my friends and I put on. It could be that I have bad taste, but I prefer to think that there are many more inputs to account for when it comes to our preferences. Preference, for beer and almost any product, is not based purely on tactile...

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Customer Feedback is Domino’s Brand Billboard – Literally and Figuratively

Posted by on Jul 27, 2011 | Tags: | 1 comment

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We all know the story… After years of churning out mediocre (at best) pizza, Domino’s did a complete 180 beginning in late 2009 with a new recipe, new advertising and new leadership. The advertising was the talk of the town as Domino’s readily admitted that their pizza was sub-par, promised to do better, and swore to use real food shots from here on out. Essentially, the new Domino’s was going to be honest, accountable, transparent, and just plain better. To effectively transform the brand, products and service, Domino’s needed customer feedback to guide them. And while there is...

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