Experiencing your Beer
With the Great American Beer Festival (GABF) in Denver this week, we thought it might be fun to explore how preferences are formed using beer as a backdrop. Like many people, I keep my own favorite beer list (top 3 below). Through the years, I have found that often the beers that make my “best” list don’t always score highly on the blind taste tests my friends and I put on. It could be that I have bad taste, but I prefer to think that there are many more inputs to account for when it comes to our preferences. Preference, for beer and almost any product, is not based purely on tactile...
Read more »iModerate makes the Inc. 5000 list
I couldn’t be happier to announce that for the 2nd year, iModerate Research Technologies has made the Inc. 500|5000 list. The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs and fastest growing companies in the country. I’m not surprised either. We have smart, dedicated and inquisitive people who go the extra mile to ensure our clients have insights that help solve their problems. Our success is also attributed to these loyal clients who encourage us to explore deeper and discover more in our online...
Read more »My Top Four Funniest Market Research Videos
I love videos, especially ones that depict what I do for a living in a humorous way. As with everything, people have a pre-conceived notion about market research. Admittedly, I did as well before I started living and breathing this world. What are these pre-conceived notions? Mostly, people think that those behind the research are boring, dull and even nerdy. But, it’s not true. Market researchers can (and do) laugh at ourselves just as much as the next person. In this industry, we all appreciate the humorous side of our business – whether it’s poking fun at focus groups or laughing...
Read more »How Conversations Helped Showtime & Sun Products
We are really lucky to work with clients who know the power of qualitative research, aren’t afraid to push the envelope and enjoy collaborating with us on customized approaches to get them where they want to go. This month we have been lucky enough to showcase two of these examples through our session at the Technology Driven Market Research Event with Sun Products and via a Quirks article in the May issue which highlights our work with Showtime for Nurse Jackie. Both projects were a bit off the map, (which we love) and both came together in a way that allowed each organization to better...
Read more »About our Blog
A little introduction...
This blog is our way of getting ideas from really smart people out in the open. Whether it's insights surrounding qualitative analysis or thoughts on baseball, we'll strive to educate and entertain.
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