Spotlight Reports

Movies: The High Price of Admission


Oct 29, 2014

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Box office sales plummeted during the summer of 2014. We were curious as to why Americans were seemingly averse to the past time of catching the latest feature film, so we sought to uncover the story behind the decline. By engaging over 100 consumers in one-on-one conversations, we learned what’s keeping consumers away from the theater, and what it would take to bring them back to the big screen.

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iModerate’s research process and knowledgeable personnel assist us in gaining an in-depth understanding of the research topic at hand. We have been impressed with the quality of reporting and insights generated by the iModerate team.

Jessica Kettler, Manager of Online Research, John Deere