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Spotlight Reports

Big Banks: The Aftermath of the Recession

iModerate

Oct 29, 2014

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Following the 2008 mortgage crisis, consumers relationships with banks drastically changed. Over six years later, banks are still working to rebuild consumers’ trust. We wondered whether these efforts were fruitful, and if consumers’ attitudes had rebounded. We engaged over 100 consumers in one-on-one conversations and ended up with a comprehensive view of what post-recession consumers expect from their banking institutions.

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Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition