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Research Reports

Ever wonder what consumers think about “healthy foods”?

iModerate

Aug 06, 2012

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Uncover consumers’ perceptions surrounding functional and fortified foods, and the opportunities there are for growers, manufacturers, and retailers.

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Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition