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Research Reports

Ever wonder what consumers think about “healthy foods”?

iModerate

Aug 06, 2012

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Uncover consumers’ perceptions surrounding functional and fortified foods, and the opportunities there are for growers, manufacturers, and retailers.

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iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service