One-on-one qualitative interviews are different than traditional group methods in that they are individual discussions between moderator and respondent. The rich feedback from these conversations is then compiled to provide a holistic picture of the audience supported by rich details. This personalized interaction is ideal for uncovering consumer feelings, motivations and reasoning surrounding even the most sensitive topics. iModerate’s one-on-one qualitative interview gives respondents an added layer of comfort as they are essentially anonymous. This translates to a more open and honest conversation even when discussing the most sensitive of subjects.
Benefits of iModerate’s one-on-one qualitative interviews include:
- Increased candor: Pressure and the impact of group dynamics are eliminated, allowing respondents the opportunity to be more truthful and candid with their personal views, especially when it comes to sensitive subjects.
- Intimacy: The one-on-one nature and anonymity of the respondent allows for in-depth, personalized conversation than is offered in a group setting.
- Greater reach: No geographic boundaries and no set number of participants.
- More flexibility and customization: Number of discussions, conversation length and other project components are tailored to meet your objectives.
The iModerate difference
iModerate has always focused on online one-ones. The blend of our qualitative heritage, proprietary software, unique approach and specialized moderators has made us the research standard for individual online conversations. iModerate’s solutions give you the unique opportunity to harness the power of qualitative research without the hassles and limitations of traditional methods. To that end, we offer a level of flexibility and customization that allows you to be more efficient and tailor your projects to meet your objectives.
Contact iModerate to learn more about a customized solution designed with your unique business objectives in mind.
