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Yahoo! Finance – January, 2014

Yahoo! Finance – January, 2014

iModerate

Jan 24, 2014

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New Study Shows College Degrees Still Highly Valued, but Post-School Expectations Are Skewed

As college students settle back into class after their holiday break, a new study from leading qualitative research firm iModerate reveals that regardless of economic hardships and increasing tuition costs, the pursuit of associates/vocational and four-year college degrees continues to be highly valued among both students and their parents.

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By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske