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Why Netflix reigns supreme – Article in USA TODAY

Why Netflix reigns supreme – Article in USA TODAY

iModerate

Jun 29, 2015

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USA TODAY, as part of a cord-cutting series, featured iModerate’s research on consumer perceptions of Amazon, Hulu, and Netflix streaming services. Read the article to learn why Netflix has such a commanding lead in the market, and what Hulu and Amazon could do to catch up.

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The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research