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Why Netflix reigns supreme – Article in USA TODAY

Why Netflix reigns supreme – Article in USA TODAY

iModerate

Jun 29, 2015

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USA TODAY, as part of a cord-cutting series, featured iModerate’s research on consumer perceptions of Amazon, Hulu, and Netflix streaming services. Read the article to learn why Netflix has such a commanding lead in the market, and what Hulu and Amazon could do to catch up.

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By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske