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We’re Number 2!

We’re Number 2!

iModerate Author

Mar 18, 2011

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We are thrilled to report that in the 2011 Annual Survey of Market Research Professionals, conducted by marketresearchcareers.com, iModerate was ranked #2 for customer satisfaction in the qualitative research services category.

I must say, while we have been recognized for innovation and growth in the past, nothing is quite as cool as being acknowledged for making your clients happy. At the end of the day, that’s what it is all about, right?

The study entailed an evaluation of 106 market research suppliers across five categories. The result was a ranking of market research suppliers with the highest and lowest overall customer satisfaction scores. The results, by category include:
Full Service Research Providers: (40 firms reported)

1. Decision Analyst
2. Directions Research
3. Bases
38. Q Research Solutions
39. International Communications (ICR)
40. MarketCast

Syndicated Research Providers: (13 firms reported)
1. NPD
2. Forrester
3. Nielsen
11. comScore
12. Hitwise
13. Simmons Market Research

Qualitative Research Services: (14 firms reported)
1. Schlesinger Associates
2. iModerate (Yeah!)
3. Understanding Unlimited (Iposos)
12. Firefly
13. Clear Ideas
14. GroupNet

Online Sample Providers: (12 firms reported)
1. Research Now/e-Rewards
2. Authentic Response/Return Path
3. Survey Sampling (SSI)
10. Luth
11. Experian
12. MarketTools/Zoomerang

Online Survey Software Providers: (27 firms reported)
1. Sawtooth Software
2. SPSS
3. ConfirmIt
25. Apian
26. Voxco
27. StatPac

The survey was conducted between January 5 and January 23, 2011 with 550 market research professionals completing the survey — providing a data tolerance of +/- 4.2%.

For more information about the report, please visit: http://www.marketresearchcareers.com/

iModerate Author

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy