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Webinar: How Hybrid Research Drives Penske Forward

Webinar: How Hybrid Research Drives Penske Forward

iModerate

Jul 14, 2016

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Data or consumer context? Quantitative or qualitative? It’s a choice insights professionals are used to making, even as the benefits of hybrid research become clearer every day. Join us on Tuesday, July 26th for a free webinar to discuss the value of hybrid research. Angela Lancaster, Manager of Market Research at Penske, will discuss how hybrid research, powered by iModerate and Qualtrics, has helped her tackle tough business questions, keep stakeholders happy, and drive Penske forward.

Register for the webinar here >>>

iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA