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Wearables are a game-changer in market research – article in MarketingProfs

Wearables are a game-changer in market research – article in MarketingProfs

iModerate

Jul 03, 2015

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From Fitbits to the Apple Watch to eyeglasses to clothes and even smart jewelry, smart wearable devices are poised to transform the way research is done, giving retailers and brands access to point-in-time consumer data that they’d otherwise be unable to collect (at least without error and intrusion).

Read the full article to learn the three ways that wearables are changing the market research space, and what you need to know moving forward.

iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service