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Greenbook Blog

Greenbook Blog

iModerate

Dec 06, 2013

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The impact of “other”

[excerpt] Because a growing percentage of the population identifies with more than one race, only allowing them to identify one aspect of their racial identity forces them to misrepresent themselves.

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iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA