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Survey Magazine – November 2010

Survey Magazine – November 2010

iModWPAdmin

Nov 23, 2010

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Unlocking Candor in Online Qualitative Research:The Power of the Online One-On-One

[excerpt] Because online one-on-one interviews combine the intimacy of a one-on-one setting with the virtual separation of the Internet, they remove the social and group pressures that can hamper candor, resulting in extraordinarily open discussion on even the most sensitive topics.

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iModerate’s research process and knowledgeable personnel assist us in gaining an in-depth understanding of the research topic at hand. We have been impressed with the quality of reporting and insights generated by the iModerate team.

Jessica Kettler, Manager of Online Research, John Deere