Why Hybrid? Why Now?
[excerpt] Adding a qualitative component gives you the consumers’ voice, identifiable language and the story behind the quantitative data.
The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success., Manager, Brand Strategy, NRG Energy