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Survey Magazine – June 2011

Survey Magazine – June 2011

iModWPAdmin

Jun 01, 2011

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Why Hybrid? Why Now?

[excerpt] Adding a qualitative component gives you the consumers’ voice, identifiable language and the story behind the quantitative data.

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iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA