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Survey Magazine – June 2011

Survey Magazine – June 2011

iModWPAdmin

Jun 01, 2011

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Why Hybrid? Why Now?

[excerpt] Adding a qualitative component gives you the consumers’ voice, identifiable language and the story behind the quantitative data.

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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy