//

Survey Magazine- February 2013

Survey Magazine- February 2013

iModerate Author

Feb 28, 2013

Share It

The Key to Consumer-Centric Marketing

[excerpt] The insights that can be gained by simply having a dialogue with your audience can help you understand their problems, concerns, needs and wants.

Read full article »

iModerate Author

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research