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Survey Magazine – April 2012

Survey Magazine – April 2012

iModerate Author

Apr 23, 2012

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Technology and the Changing World of Research Design

[excerpt] In the end, you can come up with the most insightful study in the world, but if it doesn’t mesh with the user’s technology and display exactly the way you want it, how effective is it?

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iModerate Author

iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA