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SmartMoney – May 2011

SmartMoney – May 2011

iModWPAdmin

May 23, 2011

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Share a Coupon, Double Your Savings?

[excerpt] It’s a win for coupon-clippers, but also for the companies hoping to increase sales. A 2010 iModerate study found that 67% of Twitter users and 50% of Facebook users said they were more likely to make a purchase from the brands they follow.

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The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research