//

Research Live – April 2013

Research Live – April 2013

iModerate

Apr 30, 2013

Share It

Decipher Teams Up with iModerate Research Technologies

[excerpt] iModerate’s qualitative conversation technology, which allows for personal, real-time conversations with respondents, has been formally integrated into Beacon, Decipher’s market research survey software platform.

Read full article »

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske