May 06, 2014
Good exploratory research has the ability to unearth new ideas, take surprising twists and shape your thinking in ways you would not have imagined – that’s why taking an exploratory mind-set can help you get the most out of any qualitative work, preliminary or not.
The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.
, Manager, Brand Strategy, NRG Energy
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