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Quirks article on the state of market research featuring Adam Rossow

Quirks article on the state of market research featuring Adam Rossow

iModerate

Jan 08, 2015

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Adam Rossow, Partner and Head of Marketing at iModerate, was featured alongside other industry leaders in an article titled The year that was, the year that will be: We are optimistic but our industry needs to keep evolving, published in the January 2015 issue of Quirks. Market research professionals discuss what they learned in 2014 and how the past year has shaped their outlook for the coming year, including topics they are eager to investigate, skills they feel are necessary to stay relevant, and trends that are in need of attention.

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iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service