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Quirks article on the state of market research featuring Adam Rossow

Quirks article on the state of market research featuring Adam Rossow

iModerate

Jan 08, 2015

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Adam Rossow, Partner and Head of Marketing at iModerate, was featured alongside other industry leaders in an article titled The year that was, the year that will be: We are optimistic but our industry needs to keep evolving, published in the January 2015 issue of Quirks. Market research professionals discuss what they learned in 2014 and how the past year has shaped their outlook for the coming year, including topics they are eager to investigate, skills they feel are necessary to stay relevant, and trends that are in need of attention.

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iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA