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Quirks – October 2009

Quirks – October 2009

iModWPAdmin

Oct 23, 2009

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Transform your tracking studies: Take them off auto pilot to increase their impact and ROI

[excerpt] Tracking studies should merge with other forms of research to provide greater depth. For example, intercepting respondents in the middle or at the conclusion of a study for an interactive chat session (such as through iModerate, which I have used) can provide more depth on targeted subgroups of interest.

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iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA