//

Quirks – November, 2012

Quirks – November, 2012

iModerate Author

Nov 09, 2012

Share It

The 5 absolute, no-excuse, must-dos for qualitative researchers

[excerpt] You’re a researcher, so research. Ask questions, listen, probe deeper and look at things from multiple vantage points.

Read full article »

iModerate Author

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition