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Quirks – November, 2012

Quirks – November, 2012

iModerate Author

Nov 09, 2012

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The 5 absolute, no-excuse, must-dos for qualitative researchers

[excerpt] You’re a researcher, so research. Ask questions, listen, probe deeper and look at things from multiple vantage points.

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iModerate Author

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy